Who we are


I was sitting in morning Minyan (a daily prayer service) and “talking” with my mom. She had been gone 10 years by then. We were discussing politics and I knew her point of view - much different than mine, but that’s a conversation for another day. I knew what she was saying, I just could not “hear” her voice. I thought, wouldn’t it be great if I could just push a button and hear her voice. Immediately I realized that ship had sailed. There was no reason we could not have recorded Mom. I worked for RadioShack from 1972 until 1997 and I had great access to all the necessary equipment, but I hadn’t done it. Not for Mom, Dad, or my brother Michael.
It hit me: I could not fix my own problem, but what if we could fix it for other people? What if we could develop a simple system where people could record a message for their loved ones to access after they passed? Where they could simply push a button and hear a message and receive a hug, a smile, a sense of warmth whenever they needed it. Thus began A Sweet Goodbye.
Rich Hollander
President


Our goal is to have a system that is easy to use, affordable, and widely available. We want people to realize they can leave an uplifting message to their family and friends to give them an uplifting experience when they need it the most. We want to give people the ability to extend their legacy and thoughts past the end of their life. We hope A Sweet Goodbye allows you to do that.
Our Team

Rich Hollander
President

Rich Last
Senior Partner

Brett Brawner
Senior Partner

Joel Carter
Senior Partner

Sam Pamidimukkala
Partner

Taylar Gomez
Partner

Becky Moroneso
Partner

Leslie Casillas
Partner

Mandy Newport
Partner

Nathan Proffitt
Partner

Dave Martella
Partner

Inspiration
We have developed some example messages for our loved ones to give you a jump start on your Sweet Goodbye. We hope you thoroughly enjoy this experience and find it as cathartic as we have.

Message with a smile

Need a hug

Message to family

Message to son

Message to daughter

Sibling

Sorority

Spouse
